Position : Digital #Content Specialist
Location: Bangalore
Experience: 5 - 6 Years
Duration: Full Time
Location: Bangalore
Experience: 5 - 6 Years
Duration: Full Time
Job Description:The Digital #Content Specialist is responsible for building, updating and managing global website content for one or more of the client's websites in the #Adobe Experience Manager platform and possibly other platforms as we migrate to new technology platforms based on changing business needs. This person will be part of the digital content management team based out of India and reporting in a matrix structure to a local people’s manager and a technical manager in the USA who will set project priorities. This role is not limited to geographical boundaries of work, as it aims to support the various client locations across the globe.
Essential Functions:. Assist in managing Global website content for customer facing websites and e-Commerce platforms.
· Work with local lead, project managers and cross-functional teams to scope and estimate content management projects.
· Validate content updates and own quality assurance responsibilities for work done by them.
· Analyse business needs and recommend solutions.
· If there are junior team members, train them to perform content management responsibilities
· Use analytics information to guide content management decisions · Perform additional responsibilities as requested to achieve business objectives of the team.
· Work with local lead, project managers and cross-functional teams to scope and estimate content management projects.
· Validate content updates and own quality assurance responsibilities for work done by them.
· Analyse business needs and recommend solutions.
· If there are junior team members, train them to perform content management responsibilities
· Use analytics information to guide content management decisions · Perform additional responsibilities as requested to achieve business objectives of the team.
Content Management skills: . Experience in any of the content Management tool #NetX, #Salesforce, #Scene7 or #Adobe Experience Management including any Digital Asset Management tool (the bolded ones are the tools used for DWR sites).
· Candidate should have experience in Landing Page Creation, Product page creation, Image component using the above content management tool
· Should have good knowledge of Website and template layout quality standards.
· Should know about working on multiple locales including non-English sites.
· Experience in editing Images in Photoshop and uploading those Images in CMS tool.
. Knowledge of #Photoshop #CS6 will be a added advantage
· Uploading Videos to the website by using Video Management tool (#Feedroom & #BrightCove) will be an added advantage
· Should have good knowledge in #HTML5 and #CSS
· Should have good knowledge of Website and template layout quality standards.
· Should know about working on multiple locales including non-English sites.
· Experience in editing Images in Photoshop and uploading those Images in CMS tool.
. Knowledge of #Photoshop #CS6 will be a added advantage
· Uploading Videos to the website by using Video Management tool (#Feedroom & #BrightCove) will be an added advantage
· Should have good knowledge in #HTML5 and #CSS
Digital Marketing Skill:· Excellent in ON Page and OFF Page #SEO (For ex: Keyword research, internal page linking, local search optimization. directory submission, article submission, blog creation, and link building techniques etc.)
· Good knowledge in analytics tools like Web Analytics, Google #Webmaster Tool or #Tableau. Should have a hands-on experience in preparing Analytics Reports. · Excellent knowledge on preparing Keywords Ranking reports
· Working on #SMO (Social media optimization. Brand promotion of #Facebook, #LinkedIn, #Twitter etc. organic as well as paid) ·
Knowledge in preparing report for online paid advertisement from Google #AdWords and social media paid marketing.
· Good knowledge in analytics tools like Web Analytics, Google #Webmaster Tool or #Tableau. Should have a hands-on experience in preparing Analytics Reports. · Excellent knowledge on preparing Keywords Ranking reports
· Working on #SMO (Social media optimization. Brand promotion of #Facebook, #LinkedIn, #Twitter etc. organic as well as paid) ·
Knowledge in preparing report for online paid advertisement from Google #AdWords and social media paid marketing.
